“I was able to say exactly what I wanted with no restrictions,” he says. Rapping provided an outlet for the otherwise reclusive kid to express himself. When that moment is gone, it’s time to record something new.īobby Sandimanie III, whose stage name came from a destructive dependency on pills at a young age and a general inclination toward isolation, didn’t always have a way with words. His raps are off the dome, meant to capture a specific thought or feeling from a moment in time.
He doesn’t seem terribly interested in overanalyzing his artistry. Recently, he told Complex that he doesn’t like being referred to as an “underground rapper” or boxed in with the group of artists who first made waves on SoundCloud. If you asked Lonely to describe himself, he’d say that he hates most labels. Where last year’s NO STYLIST landed him on several “ artists to watch” lists, If Looks Could Kill capitalizes off that momentum and shows that, after seven years of making music, he’s finally hitting his stride as a rapper. Signing to Playboi Carti’s Opium label (an Interscope imprint) in 2021 has both amplified Lonely’s music (he’s currently streamed by more than 3 million listeners per month on Spotify) and strengthened his enigmatic, vampy persona. That hasn’t stopped them from gravitating to his songs. It’s a whole bunch of shit that you’re like, ‘Damn, this shit is insane.’ Who gives a fuck? People might call it breaking the rules inappropriate, but they’re doing exactly what the fuck they want to do.”ĭespite making and publicly releasing music for a third of his life, Destroy Lonely is still very much a mystery to most listeners. “You watch a horror movie, somebody is getting their head cut off, people are having sex cussing. “If I’m going to give an answer that I know people want to hear… I’m a person who is going to say or do whatever the fuck I feel, whether it’s shocking or people like it or don’t like it,” he says. When asked to describe his fascination with horror as a genre, he begins to respond honestly and then remembers he’s participating in an interview, turning on the marketing charm. On the 2022 mixtape NO STYLIST, the rapper leverages similarly dark cover art and rhymes about wrapping someone up and turning them into a mummy (“ PRSSURE”), makes sly references to hanging with Bloods with the help of a vampire metaphor (“ BERGDORF”) and claims a girl is eating him up “like a zombie” (“ LNLY”). Fans of Lonely know this is all a part of his brand.
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